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Troy A. Barber
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Summary: I'm a business development professional with 9+ years' experience selling B2B product development consulting services to senior level clientele and averaging year-to-year percentage annual growth in net sales of >50%. I'm accomplished at rapidly generating new business, growing new and existing client accounts, and implementing reproducible strategies and sales methodologies in creative services organizations. I am fun-loving yet professional and enjoy honing and amplifying key differentiators to attract new business and grow market share.
Experience: bleck design group
Manager, Business Development
North Chelmsford, Massachusetts
September 2013—May 2015

Recruited to pivot sales efforts for a product development consultancy from a primarily inbound lead fielding model to an outbound sales process targeting established companies in diversified markets and industries.

  • Responsible for adding $3M+ of the $4.75M+ sales pipeline at time of separation ($2M+ from cold calls / direct selling).
  • Estimated, proposed, and closed $550K+ in medical, laboratory, industrial, and consumer projects ($450K+ invoiced to date), including resource planning and allocation.
  • Implemented, customized, and managed BDG's transition from FreeCRM to SalesForce and created custom Excel-based spreadsheets tailored to BDG's reporting needs.
  • Represented BDG at local and national networking and trade events, including responsibility for travel and lodging arrangements and booth set-up and breakdown.
  • Referred $75K+ in new business to a microfluidics network partner.
  Helix Design, Inc.
Business Development
Manchester, New Hampshire
Jan 2007—September 2013

Hired to expand sales capacity for an industrial design, mechanical engineering, user research, and prototyping services consultancy and reported to Director of Business Development until his departure in April, 2009; assumed primary responsibility for all business development activities until separation.

  • Generated average year-to-year percentage annual growth in net sales of >50% from January 2007 to September 2013 ($3.5M+ total), with virtually all business the result of cold calls / direct sales efforts.
  • Estimated, presented, and closed proposals written for mid-, senior-, and C-level clientele.
  • Formulated, proposed, won, and led Helix Design's first user research effort for a leading professional tool manufacturer, and led a subsequent user research effort for the same client in Shanghai, PRC.
  • Managed client relationships in collaboration with development teams.
    Implemented and maintained Helix's first dedicated ACT! CRM database.
    Authored Helix's periodic "Sneak Peek" case studies emailed to subscribers approximately 5-10 times per year.
  • Collaborated on web messaging and created marketing materials tailored to specific clients and opportunities.
  MAKERS Product Development Inc.
Manager, New Business Development
Manchester, New Hampshire
Sept 2005—Nov 2006

Recruited to sell industrial design and mechanical engineering services to firearms manufacturers, a traditional, conservative industry averse to working with external product development consulting resources.

  • Inroads and contacts I uncovered were instrumental in the founding of a sister firearms accessory company.
  • Implemented and managed MAKERS' first dedicated Goldmine CRM database.
  Printglobe, Inc.
Sales Manager
Austin, Texas
Apr 2000—Jun 2001

Sold printing, web, and graphic design services for a 4-person corporate communications firm, formerly known as Corporate Communications of Austin.

  • Generated $415K in new business through cold-calling, brochure distribution, and follow-up, doubling sales in fourteen months.
  • Our success allowed the founder to raise funding and open PrintGlobe.com, the online printer's portal.
  • PrintGlobe now employs 50+ people and has annual revenues of $15M+.
  Venkél Ltd.
Sales Representative
Austin, Texas
Aug 1998—Mar 2000

Sold surface mount passive components to domestic and international OEM's, contract manufacturers, and distributors.

  • Generated $720K+ in new sales through cold-calling, catalog distribution, and follow-up.
  • As a member of a 10+ person sales team added most new customers 12 of first 18 months.
  • Authored a manual for selling passive components that was given to all new sales hires.
Education: North Carolina State University
Master of Industrial Design
Raleigh, North Carolina
  University of Texas
Master of Arts, Asian Studies
Austin, Texas
  University of Connecticut
Bachelor of Arts, Asian Studies
Storrs, Connecticut
  Tianjin Institute of Technology
Intermediate Mandarin Chinese Studies
Tianjin, China

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